What is See it Do it Sunderland and who is it for? | See it Do it Sunderland

What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

St Peter's Church in Monkwearmouth formed part of the Anglo-Saxon monastery of Wearmouth-Jarrow, which was home to the author of the first history of England, the Venerable Bede.

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RT : How excited are we?! The fantastic are coming to Sunderland Airshow. Everyone get your dancing shoe… https://t.co/AqPEhjT5KD 1 day 21 hours ago
Tall Ships won best overall event! Lots of great nominations and a great night for Sunderland at 2 days 12 hours ago
Beautiful trophy designed by graduate Jade Tapson https://t.co/6j6syDIB2h 2 days 14 hours ago
Sunderland band taking to the stage at the and sounding great. https://t.co/plXwtlfanF 2 days 14 hours ago
The Tall Ships Sunderland won best event in Sunderland in 2018! Fantastic news and great recognition for the event… https://t.co/MyJKeaF6fJ 2 days 14 hours ago
We’re at the in the lovely Middlesbrough Town Hall tonight, lots of fantastic Sunderland nom… https://t.co/KZy5c5JgJb 2 days 15 hours ago
What a fantastic gem of a place! We’ve just toured the Bowes Railway and highly recommend a visit. Fascinating hist… https://t.co/eNEfegqnDr 2 days 18 hours ago
RT : We're over the moon to announce 's mural in our entrance has just been officially unveiled to the p… https://t.co/swWDQ65TWY 3 days 2 hours ago
Another Bank Holiday weekend on it's way - yay! and there's lots of great stuff happening in our Why no… https://t.co/qEiXLLFkiE 3 days 21 hours ago
RT : 📣 Announcement! 📣 We’re excited to let you know that Summer Streets Festival is returning to Sunderland on Saturday… https://t.co/ZtQpAjOMXo 3 days 21 hours ago
RT : A social and political pioneer worthy of remembrance, Dr Marion Phillips was the first female MP to represent Sunde… https://t.co/vsfwUMUrBe 3 days 21 hours ago
RT : Take a fresh look at the centre of Sunderland. We’re shop full of surprises! ✨ Shop til 8pm every Thursday and rec… https://t.co/eCMRVVKBof 4 days 13 hours ago
RT : Next week today will be our Medieval Fayre! We hope you're as excited as we are! https://t.co/p5ViVF1gBn 4 days 13 hours ago
RT : Houghton hosted the first Scrantastic food festival at the weekend, with guests including ,… https://t.co/j5vSUTnMZ6 5 days 15 hours ago
If you enjoyed Scrantastic over the weekend, there’s only a few weeks until Sunderland Food and Drink Festival. Cel… https://t.co/82mR3RjyFl 5 days 21 hours ago

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