What is See it Do it Sunderland and who is it for? | See it Do it Sunderland

What is See it Do it Sunderland and who is it for?

See it Do it Sunderland is delivered by the City Council and its partners, to communicate the city’s vibrant visitor experience and events programme in language that is family focused, unexpected and credible.

We think Sunderland is great.

We think Sunderland has lots of positive attributes, from its coastline and outdoor spaces, to its heritage and warm, welcoming people; with their can-do attitude and dry sense of humour.

We want Sunderland people to feel proud of their city...

... and we want more people to visit, work and study here. To do that we need more people to know what we know. The starting point for this is to change outdated ideas of what Sunderland is, what it looks like, what it stands for and what its future holds. We cant do that on our own, that’s why we need your help. If we all say the same thing loud enough, people will listen...

What we want See it Do it Sunderland to achieve:

  • For Sunderland to have its own identity, that is unexpected yet believable
  • For residents and increasing numbers of visitors to be enticed by the vibrant, family-friendly attractions and events, then be warmly welcomed and surprised when they are here
  • For Sunderland’s businesses and attractions to benefit from visitor spend, encouraging more investment
  • For Sunderland residents to feel proud of their city and positive about its future
  • For partners and residents to be advocates for Sunderland – knowledgeable and enthusiastic about its assets and plans for the future

How See it Do it Sunderland will do this:

  • By making more of Sunderland’s assets; from its beautiful coastline, beaches and green spaces to its cultural attractions, investment plans and heritage
  • By focusing on what is real and achievable
  • By increasing the number of fun activities and events that particularly families can take part in and enjoy together, then marketing these more widely
  • By celebrating and sharing Sunderland’s history and stories
  • By doing what we say we will, as a city

Did you know?

Perhaps Sunderland's most prominent landmark is Penshaw Monument. It was built in 1844 in honour of the first Earl of Durham, John George Lambton. Penshaw was modelled on Theseion, the Temple of Thesus in Athens.

Twitter

Fantastic to see Sunderland supporting with events in Washington today. https://t.co/BycLu7nXdg 4 hours 16 min ago
RT : Today we welcome the first event in Sunderland of with countries represented here from across the globe https://t.co/jrODkpL2Zy 9 hours 7 min ago
It's week 5 of the School Summer holidays already! Ok, so the sunshine may have abandoned us but don't despair, the… https://t.co/mycJoe40BP 1 day 1 hour ago
Sandcastles, face painting, Punch & Judy, stilt walkers and much more! All at Sunday at the Seaside tomorrow. Come… https://t.co/wh4nolAStb 2 days 1 hour ago
RT : ⛵️Join us for Young Shipwrights & create a model boat as part of Sunderland River Festival. This free workshop is p… https://t.co/SKuJPkBdWR 3 days 8 hours ago
😍 https://t.co/gIrpTBerPH 4 days 1 hour ago
Want to be king of the castle?? Then get along to Seaburn and Roker beaches this Sunday and build the sandcastle of… https://t.co/hMpMMq2iYy 4 days 1 hour ago
This is going to look spectacular! https://t.co/GyIgSMRLkd We'd love you to share your images of our lit up landma… https://t.co/syyRoNAUjL 4 days 8 hours ago
RT : A commemorative service remembering all those who served in Northern Ireland is being held at the Cenotaph in Sunde… https://t.co/eMQGdRxBvD 4 days 9 hours ago
Did you know is hosting 3 competitions as part of the World Transplant Games next week? Open to spectat… https://t.co/noqfZVGPFK 5 days 1 hour ago
is very excited! https://t.co/mDrheRBlGT 5 days 8 hours ago
Get ready for some good old fashioned family fun! Brand new event Sunday at the Seaside takes place this Sunday. Gr… https://t.co/8YRG77qgyB 1 week 1 hour ago
It's week 4 of the 6 weeks holiday - already over half way through and still so much to see and do in Sunderland!… https://t.co/pCbbcoVe6M 1 week 1 day ago
Join and in Mowbray Park this weekend for their brilliant production of The Tin Soldie… https://t.co/k7FtbYJTV5 1 week 3 days ago
Katy it's gonna be EPIC!! 1 week 3 days ago

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